How to Start a Sportsbook Business in 2025: Build, Launch, and Compete
The sports betting industry is booming in 2025, making it an exciting time to start a sportsbook business. With the global online gambling market expected to exceed $110 billion by 2026—and sports betting making up 30-40% of that—there's never been a better time to enter this lucrative field.
If you've been wondering how to start a sports betting business or how to become a bookie online, this comprehensive guide will walk you through everything you need to know. From understanding the market to launching your platform, we've got you covered with practical advice and actionable steps.
The Sports Betting Market in 2025: New Opportunities
Before you start a sports book, it's important to understand the current landscape. The sports betting industry has changed dramatically in recent years, with several trends creating new opportunities for entrepreneurs:
Emerging Markets and Growth Areas
While established markets like the UK and parts of Europe are showing steady but slower growth, new markets are opening up with tremendous potential:
Latin America (especially Brazil) has seen explosive growth with recent regulation changes
More US states are legalizing sports betting each year
Canada's expanded legal framework has created new opportunities
African markets are showing strong growth potential with mobile betting
For those looking to start a sportsbook, these emerging markets offer less competition and higher growth potential than saturated markets.
What Today's Bettors Want
If you want to know how to start a sports book that actually attracts customers, you need to understand what bettors expect in 2025:
Mobile-first experiences that work flawlessly on smartphones
Fast registration and verification processes
Instant withdrawals and multiple payment options
Live betting with real-time updates and streaming
Personalized offers based on betting history
Advanced stats and tools to help make betting decisions
Cryptocurrency payment options
Meeting these expectations is crucial if you want to compete with established operators when you start a sportsbook business.
Business Models: Finding Your Niche
When figuring out how to become a sports bookie, defining your business model is a crucial early step.
Choose Your Market Position
There are several ways to position your sportsbook:
Mass-market operator: Competing directly with major brands (requires substantial funding)
Niche specialist: Focusing on specific sports or bet types (lower cost entry)
Regional specialist: Dominating specific geographical markets
Innovation leader: Offering new betting formats or technology
For most new operators looking to start a sports betting business, starting with a clear niche is more practical than trying to compete with industry giants right away.
Revenue Streams
When you become a bookmaker, you'll generate revenue through:
Margin on betting outcomes (the main revenue source)
Transaction fees on deposits or withdrawals
Premium subscription services for serious bettors
Affiliate marketing partnerships
Data insights (where legally permitted)
A successful sportsbook typically aims for a 5-8% margin on betting volume, with additional revenue from these secondary sources.
Technology Options: How to Create a Bookie Website
One of the biggest decisions you'll make when you start a sportsbook is choosing your technology approach. There are three main options:
1. Custom Development
Pros:
Complete control over features
Ability to create unique offerings
No dependency on third parties
Long-term cost benefits
Cons:
High upfront costs ($500,000 to $2 million+)
Takes 12-18 months to launch
Requires specialized development expertise
2. Turnkey Solutions
Pros:
Faster launch (3-6 months)
Lower initial investment
Proven, tested platform
Less technical expertise needed
Cons:
Limited customization
Ongoing licensing fees
Less differentiation from competitors
3. White Label Solutions
Pros:
Quickest path to market (1-3 months)
Minimal upfront investment
Includes operational infrastructure
Built-in risk management
Cons:
Minimal brand differentiation
Higher revenue share to provider
Limited control over product
Many successful operators who start a sportsbook use a hybrid approach: launching with a white-label solution to enter the market quickly, then gradually developing custom components for their competitive advantages.
Essential Features for Your Sportsbook
If you're researching how to start a bookie business, you need to know what features your platform must include to be competitive in 2025:
Core Betting Features
Pre-match betting markets
Live/in-play betting with real-time odds
Betting exchange options for peer-to-peer wagering
Virtual sports for round-the-clock betting
Esports markets (fastest growing segment)
Parlay/accumulator building tools
Bet builders for custom wagers
Cash-out functionality
Micro-betting markets for in-game moments
User-Centric Features
Personalization based on betting history
Social features to build community
Multi-language support
Responsible gambling tools
Loyalty program to reward regulars
Mobile-first design
Streamlined verification process
Multiple payment methods including crypto
When you create a bookie website, focusing on the user experience will help you stand out from competitors who offer similar betting markets.
Data: The Foundation of Your Operation
Quality data feeds are essential when you start a sports betting business. For example, platforms like Data Feed Watch’s Data Feed Management Guide highlight best practices for maintaining real-time accuracy and consistency in odds calculation. Poor data leads to incorrect odds, delayed updates, and ultimately, customer dissatisfaction.
Key Data Requirements
Pre-match data: Event information, opening odds, team statistics
Live data: Real-time score updates, key moments, odds changes
Results data: Official outcomes for settling bets
Odds compilation: Systems for calculating competitive odds
Trading tools: Risk management systems
Historical data: Archive for analysis and modeling
Leading Data Providers
Sportradar
Genius Sports
Stats Perform
Betradar
LSports
SportsDataIO
New operators who want to become a bookmaker should consider working with multiple data providers—using a primary provider for major markets and specialized providers for niche offerings.
Licensing and Compliance: Playing by the Rules
Navigating regulations is one of the most challenging aspects of learning how to start a sports book. Requirements vary significantly by jurisdiction and are constantly evolving.
Popular Licensing Options in 2025
For an opening sportsbook in 2025, these jurisdictions offer attractive licensing options:
Malta Gaming Authority (MGA): Well-respected global license
Isle of Man: Strong reputation with tax advantages
Curaçao: Lower cost entry point, faster processing
Kahnawake: North American presence with reasonable costs
UK Gambling Commission: Premium market access, strict requirements
US state licenses: Individual applications for specific states
The licensing process typically involves:
Establishing a business entity in the licensing jurisdiction
Preparing and submitting applications (3-6 months)
Financial and background checks (1-3 months)
Technical compliance verification (1-2 months)
Final approval (1-2 months)
Total timeline: 6-12 months depending on jurisdiction
Ongoing Compliance Requirements
Beyond obtaining a license, when you start a sportsbook company, you'll need to maintain:
AML/KYC procedures for identity verification
Responsible gambling tools to protect players
Data protection compliance (GDPR and other privacy laws)
Regular financial reporting to regulators
Technical audits of platform fairness and security
Adherence to marketing restrictions
Working with experienced legal counsel specializing in iGaming is essential for navigating these requirements efficiently.
Payment Systems and Risk Management
Your payment infrastructure must balance security, user convenience, and operational efficiency when you start a sports betting business.
Payment Method Integration
A competitive sportsbook in 2025 should offer:
Traditional methods: Credit/debit cards, bank transfers
E-wallets: PayPal, Skrill, Neteller, and regional options
Cryptocurrencies: Bitcoin, Ethereum, and other tokens
Alternative payments: Mobile payments, prepaid cards
Instant bank transfers: Trustly, Sofort, etc.
Risk Management Systems
Implementing robust risk management is essential for sustainability when you become a bookmaker:
Odds compilation: Pricing models for accurate odds
Liability monitoring: Tracking potential payouts
Fraud detection: Identifying suspicious patterns
Player profiling: Categorizing player behavior
Automated risk alerts: Notifications for unusual activity
Trading tools: Adjusting odds based on betting patterns
Poor risk management can quickly sink a new sportsbook, so this area deserves significant attention and investment.
Marketing and Player Acquisition
Developing a strong customer acquisition strategy is essential when you start a sportsbook.
Effective Acquisition Channels
Affiliate marketing: Partnerships with sports content creators
SEO strategy: Targeting betting-related search terms
Social media marketing: Engaging content where bettors gather
Paid advertising: SEM, display networks, social ads
Influencer partnerships: Collaborations with sports personalities
Sponsorships: Strategic partnerships with teams or events
Retention Strategies
Welcome offers: Attractive signup bonuses
Reload promotions: Incentives for returning players
Loyalty programs: Points-based rewards systems
VIP schemes: Premium programs for high-value players
Engagement campaigns: Targeted offers based on behavior
Retention specialists: Personal account managers
Customer Acquisition Economics
Understanding your unit economics is crucial for sustainable growth:
Customer Acquisition Cost (CAC): Typically $200-500 per active player
Customer Lifetime Value (CLV): Target 3-5x CAC for sustainability
Conversion rates: Industry averages of 25-40% from registration to deposit
When you start a sportsbook, balancing acquisition costs against player value is key to profitability.
Cost Breakdown and ROI Timeline
Understanding the investment required and expected returns is crucial when planning to start a sportsbook business.
Setup Costs
Here's a realistic breakdown for a mid-tier sportsbook launch:
Technology Infrastructure:
Custom development: $500,000-$2,000,000
Turnkey solution: $150,000-$500,000 setup + revenue share
White label: $50,000-$150,000 setup + higher revenue share
Licensing and Compliance:
Tier 1 jurisdiction (UK, Isle of Man): $100,000-$500,000
Tier 2 jurisdiction (Malta): $50,000-$150,000
Tier 3 jurisdiction (Curaçao): $20,000-$80,000
Operational Setup:
Risk management team: $150,000-$300,000 annually
Customer support: $100,000-$250,000 annually
Payment processing setup: $20,000-$50,000
Initial Marketing:
Brand development: $30,000-$80,000
Website and content: $20,000-$50,000
Launch campaign: $200,000-$500,000
ROI Timeline
Based on industry averages, when you start a sportsbook, you can expect:
Break-even point: Typically 18-36 months from launch
Positive cash flow: Beginning in year 2-3
Full investment recoupment: 3-5 years
These timelines can vary significantly based on your market entry strategy, jurisdiction choice, and competitive landscape.
New Trends Shaping the Future of Sportsbooks
If you want to start a sportsbook that stays ahead of the competition, pay attention to these emerging trends:
1. AI-Enhanced Betting Experiences
Artificial intelligence is transforming how sportsbooks operate in 2025. Smart operators are using AI for:
Personalized odds based on individual betting patterns
Automated risk management that adjusts in real-time
Customer support chatbots that handle basic queries
Fraud detection systems that identify suspicious patterns
Content recommendation engines that increase engagement
2. Micro-Betting Revolution
Micro-betting (wagers on specific moments within games) has exploded in popularity. Sportsbooks are now offering bets on:
Next possession outcome in basketball
Result of the next pitch in baseball
Next point winner in tennis
Drive outcome in football
Next card in poker tournaments
This format drives higher engagement and bet frequency, making it a must-have for anyone looking to start a sports betting business in 2025.
3. Social Betting Communities
The most innovative operators have transformed betting from a solitary activity into a social experience:
Leaderboards showing top performers
Ability to follow successful bettors
Shared parlays and bet suggestions
Community chat during major events
Group challenges and competitions
4. Decentralized Sportsbook Models
Blockchain technology is enabling new business models for those who want to become a bookmaker:
Peer-to-peer betting platforms that eliminate the house
Smart contract-based settlement systems
Transparent odds and payouts verified on-chain
Reduced operational costs through automation
Player-owned sportsbooks with token governance
While still emerging, these models are gaining traction with tech-savvy bettors looking for alternatives to traditional sportsbooks.
Common Mistakes When Starting a Sportsbook
After helping numerous operators start a sportsbook, we've identified these common pitfalls:
1. Underestimating Regulatory Complexity
Many new operators underestimate how complex and time-consuming compliance can be. Solution: Invest in experienced compliance personnel from day one and build regulatory considerations into all business processes.
2. Weak Risk Management
Poor risk management can lead to significant losses from sharp bettors. Solution: Implement robust trading tools, employ experienced traders, and develop clear risk policies before launch.
3. Lack of Differentiation
Entering the market with a generic product that doesn't stand out. Solution: Identify at least 2-3 unique features or approaches that distinguish your offering and focus on underserved niches.
4. Choosing Limiting Technology
Selecting platforms that can't scale with growth. Solution: Prioritize scalability and customization capabilities in your technology selection, even if it means higher initial costs.
5. Unrealistic Marketing Expectations
Overestimating marketing efficiency and underbudgeting for acquisition. Solution: Set realistic customer acquisition cost expectations and build conservative financial models.
Working with Sportsbook Solutions Providers
Many entrepreneurs choose to partner with sportsbook solutions providers to simplify the launch process. These companies offer varying levels of support:
Full-Service Providers
Companies that offer end-to-end solutions including:
Platform technology
Risk management
Trading services
Payment processing
Customer support
Licensing assistance
This approach is ideal for entrepreneurs who want to start a sportsbook business with minimal operational burden.
Specialized Service Providers
Companies focusing on specific aspects of sportsbook operations:
Platform providers
Data feed specialists
Trading and risk management services
Payment processing solutions
KYC/compliance services
This approach gives you more control but requires more coordination between different vendors.
Conclusion: Your Roadmap to Success
Starting a sportsbook business in 2025 offers tremendous potential for entrepreneurs willing to navigate the complex landscape of technology, regulations, and player expectations. By following the framework outlined in this guide, you can position your new sportsbook for long-term success.
Remember that how to start a bookie successfully comes down to several key factors:
Choose the right niche and market positioning
Select appropriate technology that balances time-to-market with long-term needs
Secure proper licensing and maintain strict compliance
Implement robust risk management systems
Create an exceptional user experience
Develop cost-effective acquisition strategies
Stay ahead of industry trends and innovations
With careful planning, strategic partnerships, and a focus on creating a differentiated betting experience, you can build a successful and sustainable sportsbook operation in this dynamic and growing market.
Ready to start a sportsbook? Contact our team for a personalized consultation and discover how we can help turn your vision into reality.
At Core Data Services, we've helped numerous operators navigate this complex journey, providing the technical infrastructure and strategic guidance needed to build sustainable sportsbook businesses. By following the framework outlined in this guide and partnering with experienced industry specialists, you can position your new sportsbook for long-term success in this dynamic and growing market.
Ready to start your sportsbook journey? Contact our specialized team at Core Data Services for a personalized consultation and discover how we can help turn your sportsbook vision into reality.
FAQ
Question 1.
What features, bonuses, and reward programs should a sportsbook consider offering?
Features, Bonuses, and Reward Programs to Consider
Beyond the core functionality, the right mix of features and promotional incentives can set your sportsbook apart and keep bettors engaged for the long haul.
Must-Have Features
To build loyalty and increase lifetime value, consider introducing:
Customizable betting slips: Let users build and modify their wagers in real time, including easy parlay and bet builder options.
Early cash-out: Give bettors more flexibility and control by allowing them to lock in profits or cut losses before events finish.
Live streaming: Integrate video feeds for in-play markets—you’ll maximize engagement and session times, especially when paired with live stats and interactive elements.
Micro-betting opportunities: Offer bets on every pitch, serve, or play, catering to the growing demand for rapid-fire action.
Bonuses That Attract and Retain Bettors
Welcome bonuses: Free bets or deposit matches are table stakes for grabbing attention from new sign-ups.
Risk-free bets: Lower the barrier for trial and drive first-time activity.
Reload bonuses: Reward ongoing deposits with matched offers.
Enhanced odds and price boosts: Spotlight select matches with increased payouts to keep things exciting on slow days.
Reward Programs That Build Long-Term Loyalty
Tiered loyalty programs: Assign points for each bet placed, unlocking new benefits as bettors move up levels—think VIP event invites, cashback, or exclusive merch.
Personalized offers: Use player data to tailor bonus offers and notifications, increasing reactivation among lapsed users.
Referral rewards: Encourage word-of-mouth growth by granting free bets to users who bring friends aboard.
The goal: blend utility and excitement so that your platform stays top of mind, whether bettors are seeking the latest matchday action or irresistible perks.
Question 2.
Why is in-live (live) betting important for modern online gambling platforms?
The Importance of Live Betting
Live (in-play) betting has become a must-have for any modern sportsbook platform. Today’s users expect the ability to wager on events as they unfold, not just before the action starts. This feature brings a new level of engagement and excitement, letting bettors react in real time to changing scores, momentum swings, and game developments.
Why does this matter? For one, live betting keeps customers on your site longer—watching odds shift, following a match, and looking for new opportunities. It also increases betting volume, as users frequently place multiple smaller wagers in response to what’s happening in the moment.
If you want your sportsbook to compete with powerhouses like Bet365 or DraftKings, offering live betting is non-negotiable. Fast, accurate data feeds and user-friendly interfaces are key, but even a small operator can capture more loyalty and generate higher revenues simply by providing a dynamic, interactive live betting experience.
Question 3.
Why is user experience (UX) and design important for online betting platforms?
Why User Experience and Design Matter in Online Betting
It’s easy to overlook design as just a “nice to have,” but in reality, UX and design are absolutely critical to the long-term success of any sports betting platform. The reason is simple: users have incredibly high expectations, and a platform that feels clunky, confusing, or visually dated will quickly lose bettors to competitors offering smoother, more enjoyable interactions.
Key Elements of Winning UX
A user-friendly betting site isn’t just about eye-catching graphics (although those help). Instead, it’s all about making sure your platform is effortless to navigate and simple to use. Pay particular attention to:
Navigation Flow: Clear menus and logical paths help users find markets, check their bets, and manage their accounts without frustration.
Bet Slip Design: A streamlined, responsive bet slip enables rapid bet placement and real-time updates—crucial for in-play wagering.
Typography and Color Scheme: Readable fonts and well-chosen colors foster both accessibility and brand loyalty.
Layout Consistency: Uniform elements and predictable patterns reduce learning curves, keeping both newcomers and seasoned bettors comfortable.
Mobile Optimization: With most bets now placed from smartphones and tablets, a mobile-first approach isn’t optional—it’s essential.
Think of brands like Bet365 and FanDuel: both built reputations not just on their betting offerings, but on platforms that are intuitive and pleasant to use, on any device.
The Bottom Line
Investing in strong UX and design pays off. Bettors are less likely to abandon their wagers mid-process, more likely to explore additional markets, and far more likely to become repeat customers. In today’s crowded sportsbook market, a polished, user-centric interface is your ticket to standing out from the crowd.
Question 4.
Why are bonus policies important for attracting players to a sportsbook?
Why Bonus Policies Matter in Player Acquisition
While having sharp odds is essential, it’s often your bonus policy that delivers the knockout punch in attracting new players. Think of it this way: bonuses and rewards are usually the first thing potential bettors compare when browsing different sportsbooks—sometimes even before looking at the actual odds.
To stand out, your sportsbook should feature:
Welcome Bonuses: Sign-up offers like free bets or deposit matches to entice newcomers
Ongoing Promotions: Regular incentives such as reload bonuses or odds boosts to keep existing players active
Loyalty & VIP Programs: Tiered rewards to encourage long-term engagement and higher spending
Refer-a-Friend Bonuses: Rewards for inviting others to join, helping organic growth
Take cues from market leaders like Bet365 and DraftKings, who have set the bar for creative and well-communicated bonus structures. Analyze how top platforms weave bonuses seamlessly into the user experience—then look for ways to offer something fresher or more generous.
Ultimately, an appealing bonus policy not only gets players through the door, but also gives them a reason to stick around and explore all your platform has to offer.
Question 5.
How does an advanced rewards and bonus system benefit a betting platform and its users?
Advanced Rewards & Bonus Systems: Why They Matter
An effective rewards and bonus system can set your betting platform apart. Beyond standard promotions, a well-designed loyalty program builds real engagement by giving users tangible reasons to stay—and to invite friends.
When you implement tiered loyalty rewards, seasonal promotions, and referral bonuses (think models perfected by major brands like Bet365 or DraftKings), you not only encourage players to spend more time and money on your platform but also foster a sense of community and appreciation. This keeps your users coming back rather than drifting to competitors.
Here’s how advanced rewards benefit everyone involved:
Greater Retention: Regular incentives and personalized offers make players feel valued, which translates to higher lifetime value and user retention rates.
User Acquisition: Referral bonuses motivate existing members to bring in new bettors—essential for organic growth.
Increased Engagement: Gamifying the betting experience with challenges, leaderboards, or unlockable perks boosts both participation and satisfaction.
Trust and Transparency: A clear, fair reward structure, modeled after successful practices in the industry, signals reliability and respect for players—key to building long-term trust.
In short, a genuinely rewarding bonus system helps your platform attract, engage, and keep the right customers—giving you a distinct edge as you start your sportsbook business.
Question 6.
What is a positioning statement and why is it important for a sportsbook?
Crafting Your Positioning Statement
Before you rush out to sign up your first bettor, it's vital to know exactly who you are in the crowded sportsbook market. This is where a positioning statement comes in.
A positioning statement is a concise description that sums up what your sportsbook stands for, who it serves, and why someone should choose you over the competition. Think of it as your business’s elevator pitch: it tells potential bettors (and internal stakeholders) what makes your offering unique.
For example, do you want to be the "go-to platform for live eSports betting with ultra-fast payouts?" Are you aiming to deliver "the smoothest mobile betting experience for soccer fans in emerging African markets?" The clearer your positioning, the easier it is to attract the right players and keep your marketing consistent.
Why does this matter?
Clarity in messaging: When you know your focus, your marketing and website copy become sharper and more memorable.
Competitive edge: A strong positioning statement helps you stand out in a sea of lookalike sportsbooks.
Efficient marketing spend: Identifying your audience and values helps avoid wasted resources chasing the wrong bettors.
Guides product development: Understanding your niche makes it easier to prioritize features, promotions, and partnerships tailored for your target customers.
Before you develop your marketing plan or start crafting offers, nailing down your positioning statement is the compass that will guide every step you take as you build your sportsbook.
Question 7.
How can you research your country’s laws on sports betting and gambling?
How to Research Your Country’s Gambling Laws
No two countries approach gambling regulation in exactly the same way. Some permit sports betting and casinos only at brick-and-mortar venues, while others embrace online gambling—sometimes only in certain regions or under tight controls. In a few spots, the law doesn’t even differentiate between online and offline bets, creating a patchwork of rules you’ll need to decode before taking your next step.
To ensure your sportsbook isn’t tripped up by red tape before you’ve even accepted your first bet:
Start with your official government sources. National or state authorities usually publish gambling statutes, licensing standards, and regulatory updates on their websites. These resources offer the clearest, most up-to-date information on what’s permitted and what isn’t.
Review compliance databases from well-known industry associations, like the International Association of Gaming Regulators or GamblingCompliance. These often provide plain-language overviews, recent legislative changes, and links to additional reading.
Consult local gaming law experts. A specialized attorney or compliance consultant in your jurisdiction can help interpret gray areas and help you weigh options if regulations seem ambiguous.
Check global operator resources. Leading operators like Bet365, DraftKings, and regulatory-focused platforms often maintain blogs or legal updates highlighting changes in major betting markets.
Stay agile and reassess frequently. Gambling regulations evolve rapidly, so make it a habit to review the legal framework regularly to avoid unpleasant surprises.
A careful, methodical approach to research now will save you legal headaches later—and ensures your sportsbook is built on rock-solid ground.
Question 8.
What are the risks of offering limited integration options on a betting platform?
The Pitfalls of Limited Integration
One common pitfall new sportsbook operators face is underestimating the importance of integration. Bettors in 2025 expect your platform to act as a one-stop shop, seamlessly connecting to a wide variety of data providers, payment methods, and both traditional and emerging betting markets. If your sportsbook only offers a handful of integrations—for example, just a couple of esports titles or limited payment processors—you risk losing customers to competitors who provide broader choices.
Imagine promoting yourself as the ultimate destination for all things betting, only for users to realize they can’t find their favorite markets or deposit using their preferred e-wallet like Skrill or PayPal. Even more, if you heavily advertise features such as live streaming or an expansive selection of casino games, and then fail to deliver, frustration rises fast—and your credibility takes a hit.
The takeaway? Ensuring robust integrations not only meets user expectations but also helps retain customers and supports your brand’s promise in a crowded marketplace.
Question 9.
Should you set betting lines yourself or use a third-party service?
Setting Your Betting Lines: DIY or Third-Party?
A critical decision when you're learning how to start a sportsbook is whether to set your own betting lines or partner with a third-party service.
For most new operators, setting lines in-house can be risky. Without deep market knowledge and sophisticated modeling, it's easy to misprice odds—inviting savvy bettors to take advantage and hurting your bottom line. That's why many successful bookies rely on third-party odds providers, such as Sportradar, Genius Sports, or Stats Perform. These companies offer professional-grade, real-time odds based on vast historical data and market movements.
This approach not only reduces your operational risk but also helps you remain competitive with established sportsbooks. As your business grows and you develop more expertise, you might consider customizing some markets or using a hybrid approach—combining third-party feeds for the bulk of your lines while adjusting odds for niche or local markets where you have an edge.
Question 10.
What is a sportsbook and how does it differ from a bookmaker?
What Is a Sportsbook? (And Is It Different from a Bookmaker?)
If you’re new to the world of sports betting, you might be wondering about the difference between a “sportsbook” and a “bookmaker.” Spoiler: there isn’t much of one. A sportsbook simply refers to a company or platform—think DraftKings or Bet365—that takes wagers on sporting events. The term “bookmaker,” often shortened to “bookie,” typically describes either an individual or an organization that sets odds and accepts bets.
In practice, “sportsbook” and “bookmaker” are used interchangeably. Both are responsible for:
Setting the odds on games and events
Accepting and paying out bets
Managing risk to ensure a profit margin
So, whether you’re launching a cutting-edge mobile app or envisioning an old-school chalkboard behind a pub bar, you’re still in the business of being a bookmaker—just with a modern twist.
Question 11.
What does it mean to set betting lines, and why is this important?
Setting Betting Lines: What It Means and Why It Matters
At the heart of any sportsbook operation lies the art—and science—of setting betting lines. But what does this really mean?
A betting line is essentially the odds or point spread you offer for any given event, reflecting how likely a particular outcome is and directing how much a player stands to win. For example, lines can be set on which football team is favored, the expected score difference, total points in a basketball game, or even niche outcomes in esports.
Why is line setting so important? The answer comes down to risk and reputation. Well-calculated lines ensure you remain competitive while protecting your margin. If your odds are too generous, seasoned bettors may swoop in and leave your sportsbook exposed to heavy losses. Too conservative, and you risk driving your users to better offers elsewhere.
Most new bookmakers rely on trusted odds providers—like Betradar or Genius Sports—to deliver accurate, data-driven lines. This ensures your platform updates in real time, keeps up with market trends, and provides a balance between attracting punters and managing exposure. Once you have more experience (and a robust analytics team), you might customize your lines to create unique propositions or react to specific market nuances.
Sound lines are the backbone of your sportsbook. They influence bettor trust, liquidity, and your business’s bottom line. Get this right, and you’re already ahead of many would-be competitors.
Question 12.
What should you consider if you decide to issue credit to bettors?
Assessing Credit Extension to Bettors
For some operators, the question of whether to extend credit to bettors still arises—though it’s far from commonplace in today’s regulated markets. Historically, issuing credit was standard practice, but tighter regulations and responsible gaming principles mean this approach now carries heightened risk and scrutiny.
If you are considering the option of granting credit lines, keep the following safeguards in mind:
Creditworthiness evaluation: Assess the bettor’s payment history and financial reliability, similar to how banks evaluate loan applicants.
Affordability checks: Verify that the individual can realistically repay any debts incurred, factoring in their income and existing liabilities.
Purpose and legitimacy: Scrutinize the reasons for seeking credit—watching for red flags that could signal problem gambling or potential fraud.
Clear policies: Define an action plan for revoking credit lines if necessary, ensuring you stay compliant with licensing and responsible gambling obligations.
Strict internal controls are essential. In most regulated markets, cash-in-advance remains the gold standard for operational safety and compliance.
How do you define your business logic and differentiate your sportsbook?
Remember that how to start a bookie successfully comes down to several key factors:
Choose the right niche and market positioning
Select appropriate technology that balances time-to-market with long-term needs
Secure proper licensing and maintain strict compliance
Implement robust risk management systems
Create an exceptional user experience
Develop cost-effective acquisition strategies
Stay ahead of industry trends and innovations
But drilling deeper, success hinges on defining your unique business logic and finding ways to truly differentiate your sportsbook:
Target the Right Markets: Decide which sports and betting markets you'll focus on initially. Many successful operators launch with a narrower selection—perhaps specializing in a single sport, region, or even a growing niche like eSports—before expanding their offerings as they gain traction.
Select Bet Types and Structure Payouts: Clarify what types of bets you’ll offer (e.g., singles, parlays, live betting), and establish how odds and payouts will be managed. This includes outlining how your platform will handle bet settlement and the level of automation or customization you require.
Develop Standout Features and Rewards: Identify and design the features, bonuses, and loyalty programs that will set your sportsbook apart. Whether it’s unique bet types, innovative promos, or a compelling rewards system, these elements can be crucial in attracting and retaining players.
By combining these foundational steps with a commitment to differentiation, you’ll be better positioned to carve out your space in an increasingly competitive landscape.
What types of bets and odds should you offer, and how are payouts processed?
Core Betting Features
Pre-match betting markets
Live/in-play betting with real-time odds
Betting exchange options for peer-to-peer wagering
Virtual sports for round-the-clock betting
Esports markets (fastest growing segment)
Parlay/accumulator building tools
Bet builders for custom wagers
Cash-out functionality
Micro-betting markets for in-game moments
To truly compete, you’ll need to determine which types of bets to offer—such as singles, multiples, prop bets, or system wagers—and outline how your odds and payouts are calculated and processed. This means building or integrating systems for both pre-match and in-play odds updates, as well as ensuring reliable settlement of all bet types. Automation and customization in this area allow you to offer dynamic odds, flexible bet limits, and quick pay-outs, which are now expected by seasoned bettors.
User-Centric Features
Personalization based on betting history
Social features to build community
Multi-language support
Responsible gambling tools
Loyalty program to reward regulars
Mobile-first design
Streamlined verification process
Multiple payment methods including crypto
When you create a bookie website, focusing on the user experience will help you stand out from competitors who offer similar betting markets. Pay special attention to seamless onboarding, easy navigation, and a transparent display of odds and bet types. The more intuitive and responsive your platform, the more likely bettors are to return and recommend your sportsbook to others.
How do gambling laws, tax laws, data protection laws, and responsible gambling regulations impact your sportsbook?
Starting a sportsbook business in 2025 offers tremendous potential for entrepreneurs willing to navigate the complex landscape of technology, regulations, and player expectations. By following the framework outlined in this guide, you can position your new sportsbook for long-term success.
Remember that how to start a bookie successfully comes down to several key factors:
Choose the right niche and market positioning
Select appropriate technology that balances time-to-market with long-term needs
Secure proper licensing and maintain strict compliance
Implement robust risk management systems
Create an exceptional user experience
Develop cost-effective acquisition strategies
Stay ahead of industry trends and innovations
Regulatory Compliance: Your Foundation for Success
Gambling is a highly regulated field—and for good reason. Robust legal frameworks protect both your operation and your players, keeping the industry reputable and safe from illicit actors. Ensuring compliance is arguably the most crucial step; overlooking it can lead to costly legal challenges and reputational damage down the road.
Key regulatory considerations include:
Gambling laws: These encompass everything from age restrictions to betting limits and permitted bet types. Regulations will vary significantly depending on your target jurisdiction, so do your homework or work with experienced legal counsel.
Tax laws: Be especially vigilant about VAT and local gaming taxes. These can have a major impact on your bottom line, and compliance failures can result in severe penalties.
Data protection laws: Players entrust you with sensitive information, including credit card details and identity documents. Your data protection policies must be airtight and fully compliant with frameworks such as GDPR or CCPA, depending on where you operate.
Responsible gambling requirements: Many jurisdictions now mandate anti-addiction measures. This may include features like betting and deposit limits, time-out warnings, daily play caps, and clear pathways for self-exclusion.
By integrating compliance into every stage of your business, you not only avoid legal pitfalls but also build trust with players and regulators alike.
With careful planning, strategic partnerships, and a focus on creating a differentiated betting experience, you can build a successful and sustainable sportsbook operation in this dynamic and growing market.
How do you choose which markets and sports to target when starting out?
Starting a sportsbook business in 2025 offers tremendous potential for entrepreneurs willing to navigate the complex landscape of technology, regulations, and player expectations. By following the framework outlined in this guide, you can position your new sportsbook for long-term success.
Remember that how to start a bookie successfully comes down to several key factors:
Choose the right niche and market positioning
Carefully determine the markets you will and won’t target. You may want to begin with a smaller, more focused range of sports and betting markets—perhaps launching with football, basketball, or tennis and gradually expanding your roster as you build operational strength. Alternatively, you might decide to specialize in a particular sport or vertical, such as focusing exclusively on eSports or targeting underserved local leagues. A clear, deliberate approach to market selection will help you allocate resources efficiently and carve out a distinct identity in a crowded field.
Is it legal to start a sportsbook, and what legal considerations are there?
Secure proper licensing and maintain strict compliance
No matter where you plan to operate, securing the right licenses is non-negotiable. Gambling laws vary widely by country—and sometimes even within regions of the same country—so it's essential to do your homework before launching. Some jurisdictions only allow gambling in physical locations, others permit online betting, and a few have designated geographic zones for legal operations.
Start by researching your target market’s government websites for up-to-date regulations. Key areas to review include:
Gambling laws: These cover everything from age restrictions and betting limits to advertising rules.
Tax obligations: Prepare for requirements such as VAT and other gaming-specific taxes.
Data protection: Since you'll be handling sensitive information like credit card details, robust data security and privacy measures are a must.
Responsible gambling: Many regions require you to implement safeguards like betting limits, warnings, and time-out features to promote healthy player behavior.
Staying compliant not only protects you from legal headaches but also builds trust and credibility with players and partners. Be proactive—regulatory landscapes evolve, so regular reviews and updates to your compliance protocols are essential.
What features should you look for in a sports data provider?
Data: The Foundation of Your Operation
Quality data feeds are essential when you start a sports betting business. For example, platforms like Data Feed Watch’s Data Feed Management Guide highlight best practices for maintaining real-time accuracy and consistency in odds calculation. Poor data leads to incorrect odds, delayed updates, and ultimately, customer dissatisfaction.
When it comes to running a successful sportsbook, data isn’t just an ingredient—it’s the main course. Accurate, real-time data underpins everything from setting odds and settling bets to delivering engaging experiences for your users. Without robust data, you’re flying blind.
What Customers Expect
Your bettors are looking for:
A broad, consistent range of sports and eSports
High-level security for their information and transactions
A clean, beginner-friendly UI
Professional customer support
Multi-language capability
Meeting these expectations starts with the right data foundation. The more reliable your feeds, the more seamless and trustworthy your product appears to end users.
Key Data Requirements
Pre-match data: Event information, opening odds, team statistics
Live data: Real-time score updates, key moments, odds changes
Results data: Official outcomes for settling bets
Odds compilation: Systems for calculating competitive odds
Trading tools: Risk management systems
Historical data: Archive for analysis and modeling
Beyond the essentials, your platform should also support features like integrated risk management tools, automated data feeds, robust marketing integrations, and detailed reporting capabilities. These backend essentials enable smarter trading, better customer targeting, and compliance with evolving regulations.
Leading Data Providers
Sportradar
Genius Sports
Stats Perform
Betradar
LSports
SportsDataIO
New operators who want to become a bookmaker should consider working with multiple data providers—using a primary provider for major markets and specialized providers for niche offerings. This approach helps you cover all your bases, from mainstream football to emerging eSports, ensuring your odds are both comprehensive and competitive.
By prioritizing high-quality, versatile data solutions, you set yourself up for long-term success—and create a sportsbook experience that keeps players coming back.
How do you analyze competitors and create a unique selling proposition?
3. Lack of Differentiation
Entering the market with a generic product that doesn't stand out. Solution: Identify at least 2-3 unique features or approaches that distinguish your offering and focus on underserved niches.
Many new sportsbooks skip this critical step: carving out a clear position in the marketplace. Before you spend a dollar on development, outline a positioning statement that captures your brand values and what makes your sportsbook unique. Analyze your competitors—understand their strengths, weaknesses, and where there’s room for you to shine. Then, craft a unique selling proposition (USP) that speaks directly to your target audience.
Beyond features, remember that player perception is shaped by your marketing and bonus policies. A well-thought-out bonus structure isn’t just an add-on; it’s often the first thing players look for when choosing where to sign up. Study how top brands like FanDuel or Bet365 use bonuses and rewards to attract and retain players, and look for ways to do it better—more creative promos, more transparent terms, or unique loyalty rewards can set you apart.
Finally, ensure you have the right marketing expertise in-house. Effective PR, SEO, and social media aren’t optional—they’re essential for building visibility and credibility in a crowded space.
What types of rewards and bonus systems are effective for encouraging user engagement and loyalty in online betting?
Retention Strategies
Welcome offers: Attractive signup bonuses
Reload promotions: Incentives for returning players
Loyalty programs: Points-based rewards systems
VIP schemes: Premium programs for high-value players
Engagement campaigns: Targeted offers based on behavior
Retention specialists: Personal account managers
Building on these core strategies, successful sportsbooks also rely on a well-designed reward system to not only keep players coming back, but to motivate them to spread the word. The basic principle remains: bettors are looking for value—and the right set of incentives can tip the scales in your favor.
Types of Reward Systems
A fleshed-out reward system signals your commitment to player satisfaction and long-term loyalty. Consider integrating a mix of the following:
VIP memberships: Exclusive access, higher withdrawal limits, and special events for top-tier players.
Cashbacks: Offer players a percentage back on losses over a certain period or number of failed bets, softening the blow and encouraging continued play.
Deposit bonuses: Reward deposits above a set threshold with bonus funds, giving players more to wager with.
Discounts: For example, 30% off every third bet or time-limited offers on specific markets.
Free bets: Grant risk-free bets to new or active users as a way to boost engagement without direct financial risk to the player.
Start bonuses: Provide a head start for new sign-ups, helping them explore your platform with bonus funds.
A robust retention strategy isn’t just about rewarding activity—it’s about demonstrating that you value customer loyalty and want to make every betting experience worthwhile. When these systems are implemented thoughtfully, they create a virtuous cycle: players stick around longer and bring friends, which fuels organic growth and reduces your reliance on costly acquisition campaigns.
What internal tools and features should a bookmaker platform support (risk management, reporting, marketing tools)?
Companies that offer end-to-end solutions including:
Platform technology
Risk management
Trading services
Payment processing
Customer support
Licensing assistance
These full-service providers are designed to minimize your operational headaches by handling the technical heavy lifting and compliance hurdles for you. But before choosing a partner, it’s important to consider what your customers and your business both need from a sportsbook platform:
Player Expectations:
A broad and consistent selection of sports and eSports markets
High-level security to protect funds and data
A clean, beginner-friendly user interface
Responsive, professional customer support
Multi-language support for a global audience
Operator Essentials:
Integrated risk management tools to protect your margins
Reliable and fast data feeds for live and pre-match events
Robust marketing tools to attract and retain players
Accurate, detailed reporting and analytics for business insights
With a full-service provider, you can expect most—if not all—of these features out of the box, allowing you to focus on branding, growth, and customer engagement rather than building infrastructure from scratch.
How do you develop a marketing and positioning plan for a new sportsbook?
Remember that how to start a bookie successfully comes down to several key factors:
Choose the right niche and market positioning
Select appropriate technology that balances time-to-market with long-term needs
Secure proper licensing and maintain strict compliance
Implement robust risk management systems
Create an exceptional user experience
Develop cost-effective acquisition strategies
Stay ahead of industry trends and innovations
But even with the best sportsbook service in the world, none of it matters if you can’t attract and retain real players. That’s why your go-to-market plan deserves as much attention as your backend systems. Start by developing a clear positioning statement that defines your brand’s values and unique voice. Critically analyze your competitors—how are they marketing themselves, and what gaps can you fill? Use this insight to craft a unique selling proposition that genuinely sets you apart.
A winning sportsbook launch also hinges on effective inbound and outbound marketing. This means investing in experienced in-house marketing talent to manage PR, SEO, social media, and promotional events like tournaments. One often-overlooked detail: your bonus policy. While sharp odds are essential, generous and creative bonuses are often the first thing players notice and compare. Study what leading competitors offer, but don’t just copy—find ways to integrate rewards and loyalty programs that deliver even more value to your target audience.
With careful planning, strategic partnerships, and a focus on creating a differentiated betting experience, you can build a successful and sustainable sportsbook operation in this dynamic and growing market.
How do bookmakers manage cash flow and payouts?
Risk Management Systems
Implementing robust risk management is essential for sustainability when you become a bookmaker:
Odds compilation: Pricing models for accurate odds
Liability monitoring: Tracking potential payouts
Fraud detection: Identifying suspicious patterns
Player profiling: Categorizing player behavior
Automated risk alerts: Notifications for unusual activity
Trading tools: Adjusting odds based on betting patterns
At its core, the risk management process for sportsbooks is straightforward: bookmakers collect commissions (known as the "vig" or "juice") on losing bets, which are then used to pay out winning wagers. The goal is to balance the book so that, regardless of the event's outcome, the operator maintains a margin and minimizes the risk of significant loss.
By constantly monitoring betting activity, sportsbooks can identify imbalances or potential liabilities early, allowing operators to adjust odds or limit exposure as needed. Automated systems and experienced trading teams are crucial for spotting unusual betting patterns, flagging suspicious activity, and ensuring the long-term profitability of the business.
Poor risk management can quickly sink a new sportsbook, so this area deserves significant attention and investment.
What is a sports data provider and why do bookmakers need one?
Data: The Foundation of Your Operation
Quality data feeds are essential when you start a sports betting business. For example, platforms like Data Feed Watch’s Data Feed Management Guide highlight best practices for maintaining real-time accuracy and consistency in odds calculation. Poor data leads to incorrect odds, delayed updates, and ultimately, customer dissatisfaction.
Key Data Requirements
Pre-match data: Event information, opening odds, team statistics
Live data: Real-time score updates, key moments, odds changes
Results data: Official outcomes for settling bets
Odds compilation: Systems for calculating competitive odds
Trading tools: Risk management systems
Historical data: Archive for analysis and modeling
But it’s more than raw numbers. Robust data underpins every aspect of your operation, from the odds customers see to the tools you use for risk management and fraud detection. Without reliable and up-to-date information, bookmakers can’t offer competitive odds or a seamless experience—both must-haves for attracting and keeping bettors.
What Bettors (and Bookmakers) Expect
To be competitive in 2025, your sportsbook platform should offer:
A broad range of sports and esports markets, updated in real time
High-level security for user data and transactions
A clean, intuitive user interface—especially for beginners
Professional, responsive customer support
Multi-language support for global reach
Behind the scenes, operators require:
Risk management and player profiling tools
Accurate, customizable data feeds
Advanced marketing and reporting features
Automation for event creation and scheduling
In-play betting functionality (now a core expectation)
Seamless integration with existing tools and APIs
Leading Data Providers
Sportradar
Genius Sports
Stats Perform
Betradar
LSports
SportsDataIO
New operators who want to become a bookmaker should consider working with multiple data providers—using a primary provider for major markets and specialized providers for niche offerings.
Pro tip: The best data providers empower you to set your own odds, manage risk, and automate repetitive tasks like event creation and bet settlement. Make sure your chosen solution allows for customization and easy integration with your broader tech stack—this flexibility will save you headaches as your operation grows.
How can new bookmakers offset startup and operational costs?
5. Unrealistic Marketing Expectations
Overestimating marketing efficiency and underbudgeting for acquisition. Solution: Set realistic customer acquisition cost expectations and build conservative financial models.
Many new sportsbook operators assume rapid user growth and underestimate the true cost of attracting and retaining customers. The reality is that marketing expenses—especially in a competitive market—can quickly outpace projections if not carefully managed.
It’s crucial to remember that initial marketing campaigns often deliver diminishing returns, and acquiring your first loyal users is far more expensive than it appears on paper. Factor in costs for digital advertising, affiliate partnerships, bonus offers, and ongoing promotions—these add up fast. Make sure to model your customer acquisition costs (CAC) conservatively, and don’t expect to match the efficiency of more established brands right out of the gate.
Additionally, maintaining a healthy cash flow is essential as you cover both marketing and operational costs, including payouts and customer support. Automating certain processes and leveraging proven third-party tools for player management, risk mitigation, and promotional campaigns can help optimize your operational spend and keep margins stable. Whenever possible, use platforms that provide real-time data and analytics so you can adjust budgets and strategies quickly based on what’s actually working.
Pro tip: By focusing on scalable solutions, segmenting your player base, and personalizing promotions, you’ll get more value from your marketing budget while building a more loyal customer base. This disciplined approach frees up capital for other critical investments—like licensing or tech upgrades—while reducing the risk of early financial shortfalls.
What design elements should be prioritized to improve the usability of a sportsbook platform?
If you want to know how to start a sports book that actually attracts customers, you need to understand what bettors expect in 2025:
Mobile-first experiences that work flawlessly on smartphones
Fast registration and verification processes
Instant withdrawals and multiple payment options
Live betting with real-time updates and streaming
Personalized offers based on betting history
Advanced stats and tools to help make betting decisions
Cryptocurrency payment options
Meeting these expectations is crucial if you want to compete with established operators when you start a sportsbook business.
User Experience: The Dealbreaker in 2025
Today's bettors—whether seasoned sharps or newcomers—demand more than just a long list of betting markets. The overall user experience (UX) is a make-or-break factor. A clean, intuitive navigation flow lets users find their favorite sports and bet types without getting lost. Elements like a well-designed bet slip, streamlined menus, and smart use of color and typography all work together to make the platform inviting and easy to use.
A mobile-first approach is no longer optional; it’s essential. Your sportsbook must deliver seamless functionality across smartphones, tablets, and desktops. Responsive layouts, touch-optimized controls, and lightning-fast load times ensure players can place bets quickly—especially crucial for in-play and micro-betting, where every second counts.
Tip: Take a cue from leading consumer platforms—think how Netflix personalizes your homepage or how PayPal makes payments a breeze. Sportsbook users expect the same polish and convenience.
Essential Features for Modern Sportsbooks
If you're researching how to start a bookie business, you need to know what features your platform must include to be competitive in 2025:
Core Betting Features
Pre-match betting markets
Live/in-play betting with real-time odds
Betting exchange options for peer-to-peer wagering
Virtual sports for round-the-clock betting
Esports markets (fastest growing segment)
Parlay/accumulator building tools
Bet builders for custom wagers
Cash-out functionality
Micro-betting markets for in-game moments
User-Centric Features
Personalization based on betting history
Social features to build community
Multi-language support
Responsible gambling tools
Loyalty program to reward regulars
Mobile-first design
Streamlined verification process
Multiple payment methods including crypto
When you create a bookie website, focusing on the user experience will help you stand out from competitors who offer similar betting markets. Thoughtful touches—like an optimized bet slip for fast bet placement, clear call-to-action buttons, and customizable themes—can turn a casual visitor into a loyal customer. Remember, in 2025’s crowded market, the best sportsbook isn’t just the one with the most bets; it’s the one bettors actually enjoy using.
What types of bookmakers are there (online, on-course, betting shop, combination)?
Working with Sportsbook Solutions Providers
Many entrepreneurs choose to partner with sportsbook solutions providers to simplify the launch process. These companies offer varying levels of support:
Full-Service Providers
Companies that offer end-to-end solutions including:
Platform technology
Risk management
Trading services
Payment processing
Customer support
Licensing assistance
This approach is ideal for entrepreneurs who want to start a sportsbook business with minimal operational burden.
Specialized Service Providers
Companies focusing on specific aspects of sportsbook operations:
Platform providers
Data feed specialists
Trading and risk management services
Payment processing solutions
KYC/compliance services
This approach gives you more control but requires more coordination between different vendors.
Choosing Your Path: Online, On-Course, or Retail
Before deciding which provider to work with, it’s important to consider the type of sportsbook operation you want to launch. Generally, there are four main avenues:
Online bookmaker: The most popular and accessible route. Online bookmaking offers broad reach and flexibility, but competition is fierce. Standing out requires a unique value proposition and a strong digital presence.
On-course bookmaker: These operate at racetracks or sporting venues, providing instant access to event betting. On-course operations can be highly regulated and are often limited to certain jurisdictions, but they appeal to fans looking for on-the-spot action.
Betting shop: A traditional approach requiring a physical location and staff. While setup costs are higher due to real estate and operational expenses, betting shops can attract a loyal local customer base.
A hybrid approach: Combining online, on-course, and retail operations may provide the broadest market coverage, but also increases complexity and compliance requirements.
Each option comes with its own advantages and trade-offs. Online sportsbooks offer scalability, while physical locations can provide brand visibility and local engagement. Take time to choose the path (or mix of paths) that best aligns with your resources, market, and vision.
Whether you opt for a full-service provider or prefer to assemble a team of specialists, understanding the operational model you want will help you select the right partners—and avoid costly missteps as you build your sportsbook business.
What is a bookmaker?
When you become a bookmaker, you'll generate revenue through:
Margin on betting outcomes (the main revenue source)
Transaction fees on deposits or withdrawals
Premium subscription services for serious bettors
Affiliate marketing partnerships
Data insights (where legally permitted)
A successful sportsbook typically aims for a 5-8% margin on betting volume, with additional revenue from these secondary sources.
But how does a bookmaker actually work behind the scenes? At its core, a bookmaker is an establishment that accepts and pays off bets on sporting—and sometimes other public—events at pre-set odds. While some bookies may even extend credit to bettors, the real magic (and profit) happens in how the odds are managed.
Bookmakers don’t simply offer odds that reflect the true probability of an outcome. Instead, they expertly adjust the odds so that they always have a built-in edge—ensuring that, regardless of the event’s outcome, the book “balances” and the house maintains a profit over time. This process, known as “balancing the book,” is fundamental to keeping your sportsbook sustainable and profitable.
Understanding these revenue streams and the mechanics of odds-setting is crucial to building a sportsbook that not only attracts bettors but also stands the test of time.
This guide was prepared by the industry experts at Core Data Services, a leading provider of technology solutions for the iGaming industry. For more information or to discuss your sportsbook project, contact us at [email protected].
